As india celebrates its 50 years of independence, the passenger car industry celebrated a centenary of its existence in india in 1998 despite this head start, the industry has never quite matched up to the performance of its counterparts in other parts of the world. Over recent years, the advent of e-channels have revolutionized international marketing channels, overcoming the barriers of distance, speed, and transportation cost, thereby opening up enormous marketing opportunities, especially in the service sectors, even for developing countries, such as india. New delhi: bmw india ranked highest in sales satisfaction and customer satisfaction with after-sales service in the indian luxury car segment the car-maker did well in both jd power asia. In mid-size segment, as the customers' aspirations are more inclined towards design, advanced features and luxury the car offers, pricing doesn't play as big a role as it does in compact segment in fact, there is a tag of premiumness attached to the price in this segment. Bmw india ranked highest in sales satisfaction and customer satisfaction with after-sales service in the indian luxury car segment in both jd power asia pacific sales satisfaction index study.
It is known in every part of india as one of the best after sales service providers here maruti cars scores above other automobile manufacturers by a large percentage hyundai having a larger customer base than most manufacturers comes second. Choosing a new car marketing essay a manager was considering buying a new car he had driven jaguars for some time however, he thought it would be a good idea to review the options systematically. Concentrating on a delicate and luxury watch business, this company has detected the changes in market circumstances, and innovated to expand distribution channel and range of segmentation this paper aims to analysis the successful positioning of breitling watches from aspects of marketing mix.
For kotler, marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (2009 : 29. Mercedes-benz india has launched the 'my mercedes-my service' campaign that introduces the first of its kind after sales and service support to new and existing customers the new campaign. The afetr sales segment includes sales of equipment and spare parts, repair and maintaining of passenger cars, as well as car services in 2006, the after sales segment accounted for 99 percent.
The luxury car market is hurting along with the rest of the auto sector, with sales at record lows but luxury automakers are still hoping their history of solid engineering, performance and brand. Overall customer satisfaction with the after-sales service experience at authorised service centres in the luxury segment is 803 in 2014, which is 13 points higher than satisfaction in the mass market segment. Furthermore, the after-sales service will keep improving the car can be only bought in the 4s car shop, but the number of the car shop in china will be increased to 220 at the end of 2014 the promotion of this marketing mix still focuses on the traditional media, such as newspaper and magazine. For example, the strategic choice analysis of car segment of tata group of industries reveals the strategic approach of one of the india's biggest automobile manufacturers into the uk car market according to 2006 data monitor, despite the fact the global demand of cars have fallen significantly, still sales of commercial and utility vehicle. Most luxury car brands in india have partners looking after their after-sales service and with regard to after-sales service, their network and distribution are weak this question was incorporated in the questionnaire to confirm this very assertion.
Analysis of research in consumer behavior of automobile passenger car customer styling, after sales service, s tudied the luxury car segment of india. - coach inc case analysis six years after deciding to be an independent public company in late 2000, coach inc's net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Ramita verma, shubhkamana rathore , studied the luxury car segment of india researches and studies have revealed that the luxury car market is growing at a steady speed of 25% per annum with more and more numbers of luxury cars entering indian car. The 2017 india customer service index (luxury) study is based on responses from 241 new-vehicle owners in the luxury segment who purchased their vehicle between may 2015 and august 2016 and took their vehicle for service to an authorized dealer or service centre between october 2016 and august 2017. After sales service is a crucial aspect of sales management andmust not be ignored22 importance of after sales serviceafter sales service should be an integral part of any companies' sales strategy.
South korean car maker hyundai is india's second largest car maker and has been known for a consistently high quality of after sales service ever since it launched its first car in the country back in 1998. About company: maruti suzuki india ltd is one of india's leading four-wheeler automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned suzuki motor corporation of japan holds a majority stake in the company. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service place this includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.
After sales service is also another important marketing strategy for most of the car buyer to choose for the right car end user will not want to spend a lot of time to travel to a far place just to service the car such as change engine oil, oil filter and some simple checking. Six must dos for successful luxury goods marketing this can start with something as simple as attentive sales people and prompt customer service, but it should really go beyond that to create.