Aqualisa should position quartz as a premium shower at current retail price, targeting consumers who value styling, multiple setting options, and ease of use (exhibit 1. Transcript of aqualisa- case analysis value proposition to plumers: niche or mainstream is the quartz a niche product or a mainstream product. In case of aqualisa quartz as a product it was a fantastic piece of technology and art it was ticking all the boxes for what the consumer wanted the plumbers regarded it as a wonderful product because of the ease of installation. The information in the case seems to point out that aqualisa's main customers are those from the standard and value segments this can be seen from figure a of the case, where aqualisa's core product offerings across the various types of showers are shown.
This harvard business school case is an excellent example of the value that an effective marketing program could potentially bring to a company aqualisa has appeared to have done an excellent job performing market research and engineering a new product that should satisfy the needs of consumers in the uk. Furthermore, aqualisa will guarantee to cover any repair costs that occur within the two years after installation the idea behind this strategy is that once the plumbers install the quartz (free from worry about costly repairs) they will convert and recommend the product to their future customers. This case study aqualisa case analysis and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • january 1, 2011 • case study.
While aqualisa is a relatively small company, it has invested a great deal of time (three years of development) and money (€58m) toward the creation of this product thus far, and the additional €3 - €4 million for a large-scale consumer campaign is a nominal and necessary fee to drive the volume of growth that is necessary in order to. Aqualisa products are currently available in only 25% of showrooms however, the visual appeal of the quartz makes it a perfect addition to showroom inventories and aqualisa should consider making the necessary investments in demos and displays to increase its presence in these venues. Aqualisa quartz: simply a better shower case analysis aqualisa quartz: simply a better shower case analysis 1 introduction aqualisa is a uk shower manufacturer the showers in the uk were facing two main problems: low pressure and frequent fluctuations in temperature.
Indian institute of management, indore pgp-1, 2013-2015 analysis of case: aqualisa quartz aqualisa has a strong reputation in uk shower market it is generally recognized as having top. Aqualisa case questions some items to consider as you attack this case: 1 what is the aqualisa quartz value proposition to plumbers to consumers 2 why is the quartz shower not. Aqualisa case study q1 aqualisa launched the most significant shower innovation in recent british history: the quartz shower page 1 of 6 essay title: aqualisa case study.
Get expert help with aqualisa quartz case analysis, situational analysis, pricing analysis, customer analysis and many more get aqualisa quartz case report from the expert tutors at an affordable price 24x7 online chat support. Case analysis aqualisa quartz 2060 words | 9 pages thought in aqualisa case, harry rawlinson, managing director of aqualisa, gives us an example that even with new significant shower product quartz, which seems to be perfect in every aspect, they cannot make a relative progress in uk shower market. Aqualisa quartz case solution,aqualisa quartz case analysis, aqualisa quartz case study solution, situation analysis quartz a product by aqualisa in spite being an innovative product that is user-friendly and as per latest trends of the industry is stil. Aqualisa case study solution i took into consideration the problem of aqualisa quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead - aqualisa case study solution introduction.
Aqualisa and gainsborough market share is the 3rd largest (18%) for the electric showers product, aqualisa and gainaborough has 2nd biggest marker share (169%) competitor expand distribution on showroom. Quartz case analysisdocx 8 pages aqualisa casepdf university of california, berkeley aqualisa quartz simply a better shower case studydocx saginaw valley state university. Aqualisa elected best 2018 shower brand for electric shower, power shower, digital shower in order to provide complete functionality, this web site needs your explicit consent to store browser cookies. Aqualisa quartz case solution,aqualisa quartz case analysis, aqualisa quartz case study solution, problem statement aqualisa has succeeded in creating a product which is innovative and is the ultimate solution of every consumer in the market.